Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Cory Treffiletti, Chief Marketing Officer for Rembrand.

Rembrand

Rembrand is the world’s leading platform for Enhanced In-Scene Advertising. They offer a Marketplace and a Platform that enables advertisers to become part of the story, rather than interrupting it. With their technology, an advertiser has the engagement of a sponsored social post with the ease and scale of a media buy.

What We Discussed:

In today’s interview with Cory Treffiletti, we discussed a wide variety of issues:

• What kind of organization Rembrand is and Cory’s role within the company.
• The challenges of traditional video advertising and the need for new solutions.
• How Rembrand’s AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos.
• The industries and types of advertisers that have adopted Rembrand’s technology.
• Cory’s perspective on the current use of AI in marketing and how it can be applied to the creative process.
• The skills and capabilities needed for successful marketing leaders and CMOs today.
• Cory’s experiences working on the agency side and how that has shaped his approach as a marketer. 
• Challenges facing agencies, including competition from consultants, and the need for greater agility.
• Advice for marketers on evaluating and working with agencies.
• Cory’s advice for agencies looking to win business from marketers.

Thanks Cory for a great interview!

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