Mark Sneider Founder/CEO

RSW/AgencySearch (and RSW/US) was started by Mark Sneider, a 30-year veteran of the CPG marketing and advertising/marketing services community.

Mark Sneider

Mark Sneider manages all RSW/AgencySearch searches – from kick-off to their completion.

He has run over 40 agency searches for clients across numerous industries. He has experience working to help marketers find all kinds of firms, from digital, to social, to full service, to media and PR.  His search process if very professional and highly organized.

Prior to graduating from Northwestern’s Kellogg Graduate School of Management, Mark started his career with DDB Needham in Chicago. Following graduation, Mark spent the next 10 years working for two CPG players: SC Johnson/Drackett and KAO Brands.

The next 7 years were spent as General Manager of the U.S. division for a major global research firm, working with CPG Marketers (primarily Colgate Palmolive), testing new product concepts and advertising campaigns.

Having worked as both a Marketer and on the advertising side of the business (and now representing both Marketers and Agencies at RSW), Mark Sneider brings experience and insights that few other search firms deliver.

He not only understands the demands and needs of Marketers, but also knows how to more effectively evaluate talent on the Agency side and glean the best possible output from Agencies to support the searches his company manages.