Managing a marketing agency search can be time-consuming, expensive, and a bit overwhelming. It can also be really tough when you don’t have the experience to know the right questions to ask.
We bring a unique set of experiences to every agency search:
20 years working in partnership with marketing agencies
10 years working in corporate marketing
10 years operating in the marketing services space
Since 2010, we have used our experience and expertise to partner with marketers to shepherd the agency search process for them – more affordably and more effectively.
You can choose between program cost options.
We save you time and create better outcomes.
We are a Nationally recognized, 4As listed agency search firm.
We have helped each of these brands find a new, best-in-class agency to carry their marketing and their business forward.
Finding Better Marketing Agencies Blog – Insights to Improve Your Own Agency Search Efforts
Every week, the team at RSW/AgencySearch published value added content about the marketer and agency world. Usually, we’re focusing the conversation on meaningful, relevant and timely topics like Ai, the changing face of in-house agencies, and the challenges facing agencies in a new, ever-changing marketing environment.
We hope you enjoy the read!
- Productization for Ad Agencies
by Mark SneiderFor the past several years, productization has been a consistent topic in our industry, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), I’ve had several agency principals ask about it, and what exactly it looks like. So, for the uninitiated, and even for those agency principals...
- Break the Groundhog Day Cycle: Finding a Better Agency Partner
by Mark SneiderJust like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re stuck in this Groundhog Day-esque cycle is the first step toward finding a more suitable partner. Here are the most common reasons marketers...
- New Agency Types
by Mark SneiderRecently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025 The article starts by saying: “The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance.” It goes on to...
- Independent Agencies – Flavor of Choice
by Mark SneiderBy now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies (at no cost to them), this news is a bit of “meh”. Working with big...
- Evolving CMO
by Mark SneiderRecently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role is becoming – IF you as the CMO are capable of making it just that. And I wrote a post back in February about the existential crisis facing CMOs. The CMO role used to be...
- What Your Agency Thinks
by Mark SneiderJust finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so you could get an idea of how agencies are feeling as they close out 2024 and open up 2025 – specific to the topic of winning new business from you! Click on the image below...