The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means a new firm. Bad results?  Easy to pin it on the agency.  Let’s change them...

In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession, so nothing is really new here. During that time, jobs were cut, talent was lost,...

In the face of continued shifts, we’re seeing a lot of marketers that are searching for the “new normal” in their agency reviews and agency searches. The reality is that we’re in very different times than we were a few months ago, and the qualities you look for in an agency need to change along...

How can we help you find a new marketing agency? We talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts. That’s because we work with agencies each and every day. And it is because we have a long and successful track record helping marketers find best-in-class...

The conversation around internal creative teams vs. outside agencies is one that’s been an ever present theme in our world for years now. While some might say that in-house marketing is making the agency obsolete, and others say that the management stress and potential stagnation of internal teams outweighs the benefits, the reality (as with...

Curveball, or Catalyst? When the coronavirus caused a nationwide lock down, it immediately changed everything we know about marketing, the workplace, and agency relationships. The landscape as we know it was turned upside down, and the trends we had observed and acted according to were thrown out the window. But did it really change everything?...