We are a no-cost way for marketers to find best-in-class agencies.

Since 2010, we have helped over 40 marketers find new firms to satisfy project or AOR needs.

  • We save you time and create better outcomes.

  • We build all searches custom to meet your specific needs.

  • We are a Nationally recognized, 4As listed agency search firm because of the quality of what we deliver to our marketing clients.

  • We know how to dive deeper, make smarter strategic selections, and better shepherd the process to help find the best firms.

Our Agency Search Consultants Have Helped Brands Big and Small Find Best-in-Class Marketing Agencies

Finding Better Agencies Blog – Insights to Improve Your Own Agency Search Efforts

  • Building Trust Through Authenticity
    by Mark Sneider on September 23, 2024 at 9:14 pm

    Recently read an article about building trust with your agency – which inherently will lead to a better, more productive relationship. Reminds me of a social psychology theory called the “Self-Determination” theory I wrote about earlier this year.  It’s a topic that I’ve presented on to groups of marketers in an attempt to get them...

  • The Skills Agencies Will Need Tomorrow
    by Mark Sneider on September 23, 2024 at 8:39 pm

    Recently read an article written by an ad guy in Johannesburg about agencies that I believe rings as true here as it does there. The article, The Skills Agencies Will Need Tomorrow, talks about the impact that the changing world of advertising and marketing has had on the agency universe. And the author discusses the...

  • Give Them a Good Look
    by Mark Sneider on August 21, 2024 at 12:45 am

    I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch I set out to give mid-to-small spend marketers an easier path to finding great mid-to-smaller independent agencies. I did that by charging...

  • Things are Looking Up
    by Mark Sneider on August 9, 2024 at 11:13 am

    Things are looking up – at least according to the marketers and agencies we surveyed for our 2024 RSW Mid-Year Progress Report. To download the survey, visit our landing page: 2024 RSW Mid-Year Progress Report. 2023 was a tough year for many. Budgets were frozen, employees were let go, investment was moving at a snails...

  • Is Your Agency Embracing AI?
    by Mark Sneider on August 1, 2024 at 12:32 pm

    In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies are setting up their relationships. Marketers are walking away from the “pay by the hour”...

  • Marketer: Running a Search? Got Agencies? Need Objective Perspective?
    by Mark Sneider on July 25, 2024 at 9:56 am

    More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I’m guessing running an effective search take marketers a lot of time. I’m also guessing that lots of the folks you work with have their own ideas about...