When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria, as the best marketing often comes from these new perspectives, but here’s the catch: most...

78% of marketing agencies in our most recent Agency New Business survey (conducted by our sister company, RSW/US) stated that their website was either only “somewhat” or “not at all” fully optimized to help them win new business. You can download that survey here if you’d like. Some other interesting comments/perspective from agencies about the...

At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to find the best agency for you, and how to make the most of the searches...

The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means a new firm. Bad results?  Easy to pin it on the agency.  Let’s change them...

In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession, so nothing is really new here. During that time, jobs were cut, talent was lost,...

In the face of continued shifts, we’re seeing a lot of marketers that are searching for the “new normal” in their agency reviews and agency searches. The reality is that we’re in very different times than we were a few months ago, and the qualities you look for in an agency need to change along...