Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to which they’ve faced challenges like yours. Just because an agency is well resourced or have...

You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now just piece of a larger growth puzzle, causing some brands to do away with the...

Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well, totally fine. It fits well enough, it was quick and easy to find, and it...

We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the full purview of all the best-in-class agencies, they don’t have the time, and/or they don’t...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell us how they use their marketing technologies. Unsurprisingly, a majority of you (59%, to be...

In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s get small” (or mid-sized).  Think about it as you look for your next agency partner....