Managing an agency search is time-consuming and can be tough when you don’t know the best questions to ask/have the right process to follow when evaluating your list of marketing agencies.

Since 2010, we have partnered with over 40 marketers to shepherd the agency search process for them.

  • We save you time and create better outcomes because we know how to do this thoroughly and efficiently.

  • We are a Nationally recognized, 4As listed agency search firm because of the quality of what we deliver to our marketing clients.

  • We know how to dive deeper, make smarter strategic selections, and better shepherd the process to help you select the best firm

  • If you don’t have a list of agencies, we can tap into our database of over 10,000 agencies we update weekly.

We have helped all of these brands improve their business performance by helping the select the best new marketing agency.

Finding Better Marketing Agencies Blog – Insights to Improve Your Own Agency Search Efforts

Every week, the team at RSW/AgencySearch published value added content about the marketer and agency world.  Usually, we’re focusing the conversation on meaningful, relevant and timely topics like Ai, the changing face of in-house agencies, and the challenges facing agencies in a new, ever-changing marketing environment.

We hope you enjoy the read!

  • Productization for Ad Agencies
    by Mark Sneider on February 7, 2025 at 1:21 am

    For the past several years, productization has been a consistent topic in our industry, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), I’ve had several agency principals ask about it, and what exactly it looks like.  So, for the uninitiated, and even for those agency principals...

  • Break the Groundhog Day Cycle: Finding a Better Agency Partner
    by Mark Sneider on January 31, 2025 at 6:23 pm

    Just like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re stuck in this Groundhog Day-esque cycle is the first step toward finding a more suitable partner. Here are the most common reasons marketers...

  • 10 New Year Marketer Resolutions
    by Mark Sneider on December 20, 2024 at 2:31 am

    In only two short days we’ll be sitting at the start of another new year. We’ve been through a couple of rough years – with interest rates at historical highs, investments at unusually low levels, technologies pushing agencies and marketers to change, evolve, and assume risks. But this coming year is going to be different,...

  • New Agency Types
    by Mark Sneider on December 20, 2024 at 12:52 am

    Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025 The article starts by saying: “The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance.” It goes on to...

  • Independent Agencies – Flavor of Choice
    by Mark Sneider on December 13, 2024 at 12:35 am

    By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies (at no cost to them), this news is a bit of “meh”. Working with big...

  • 2025 Optimism
    by Mark Sneider on December 5, 2024 at 6:13 pm

    I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses the challenges that have faced marketers and agencies these past two years and then goes on to paint a much rosier picture for 2025: “2025 shows signs of optimism, including a strong US economy, a resurgence...