The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to review. And now we want to define for the agencies what it is we want...

It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is a macro view of how these things are adding up to permanently change how brands...

We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies.  And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell us they WANT agencies to do during first meetings/calls: Share ideas on how the agency...

Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel back a layer or two to see what is inside. Only examining things like their...

We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in workplace dynamics and, unfortunately, by the economic realities of our time. In recent years, the...

When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria, as the best marketing often comes from these new perspectives, but here’s the catch: most...