We are a no-cost way for marketers to find better marketing agencies that can drive improved business performance.

Since 2010, we have partnered with over 40 marketers to help them find better performing marketing agencies.

  • We save you time and create better outcomes because we know how to do this thoroughly and efficiently.

  • We build all searches custom to meet your specific needs.  We have a database of over 10,000 agencies we update weekly.

  • We are a Nationally recognized, 4As listed agency search firm because of the quality of what we deliver to our marketing clients.

  • We know how to dive deeper, make smarter strategic selections, and better shepherd the process to help find the best firms.

We have helped all of these brands improve their business performance by finding better marketing agencies.

Usually, marketing clients come to us, after reading our content, seeing examples of our prior agency search experience, get a recommendation from a colleague, or hearing about us in the press.  We do very little direct outreach to marketers as we know the time has to be right to step into the agency search world.

Many marketers try and manage searches on their own because they feel they know their business better, don’t want to pay a search consultant, and feel they know enough good agencies to handle the search by themselves.   All fine and all good…but we know from the feedback of our clients, that we are a different and often surprisingly, better alternative.

Finding Better Marketing Agencies Blog – Insights to Improve Your Own Agency Search Efforts

Every week, the team at RSW/AgencySearch published value added content about the marketer and agency world.  Usually, we’re focusing the conversation on meaningful, relevant and timely topics like Ai, the changing face of in-house agencies, and the challenges facing agencies in a new, ever-changing marketing environment.

We hope you enjoy the read!

  • 10 New Year Marketer Resolutions
    by Mark Sneider on December 20, 2024 at 2:31 am

    In only two short days we’ll be sitting at the start of another new year. We’ve been through a couple of rough years – with interest rates at historical highs, investments at unusually low levels, technologies pushing agencies and marketers to change, evolve, and assume risks. But this coming year is going to be different,...

  • New Agency Types
    by Mark Sneider on December 20, 2024 at 12:52 am

    Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025 The article starts by saying: “The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance.” It goes on to...

  • Independent Agencies – Flavor of Choice
    by Mark Sneider on December 13, 2024 at 12:35 am

    By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies (at no cost to them), this news is a bit of “meh”. Working with big...

  • 2025 Optimism
    by Mark Sneider on December 5, 2024 at 6:13 pm

    I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses the challenges that have faced marketers and agencies these past two years and then goes on to paint a much rosier picture for 2025: “2025 shows signs of optimism, including a strong US economy, a resurgence...

  • 2024: The Brand Collapse
    by Mark Sneider on November 15, 2024 at 11:25 am

    No not your business, but how a brand is defined. In a recent Forbes CMO article, the author talks about brands used to be defined: name, logo, product, marketing campaign. Per the author: “Today, the definition has expanded to encompass every interaction a consumer has with a company—from the moment they land on their website...

  • Evolving CMO
    by Mark Sneider on October 18, 2024 at 1:28 pm

    Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role is becoming – IF you as the CMO are capable of making it just that. And I wrote a post back in February about the existential crisis facing CMOs. The CMO role used to be...