RSW is the No-Cost Way to Find Best-in-Class Marketing Agencies (of any type, size, location)

  • We use our organized and professional process to help companies find best-in-class agencies (of any type/size).  We save you time and create better outcomes. 

  • We are seriously dedicated to your success as we don’t get paid (a small commission by the winning agency) unless you find a great agency partner. 

  • We build all searches custom to the needs of the marketer.

  • We are a Nationally recognized, 4As listed agency search firm that has helped over 40 marketers find great agency partners since our founding in 2010.

  • Our agency search consultants have worked as marketers and in agencies, so they understand the dynamics of the industry.

  • We have worked across a range of categories, so the variety of experiences proves a great assist in every search.

  • We have an active database of over 10,000 agencies of all types, sizes, and locations so we’ll get a complete view of all the possible agency options.

  • We know how to dive deeper, make smarter strategic selections, and better shepherd the process to help find the best firms.

  • Our marketing clients are consistently happy with our work and the new relationships they’ve established with their agency partners!

Our Agency Search Consultants Have Helped Brands Big and Small Find Best-in-Class Marketing Agencies

What Our Marketing Clients
Say About Working With Us as their Ad Agency Search Consultant


“RSW/AgencySearch did a great job of finding the perfect agency for our business.  The winning agency identified by RSW/AgencySearch was the absolute right fit for my needs.”

“Working with RSW/AgencySearch, we were able to save time and money while also finding a great marketing agency partner.”

“The team at RSW/AgencySearch made the process of selecting a new firm very easy.  I would recommend RSW/AgencySearch to anyone looking to find a new agency.”

“RSW/AgencySearch provided an excellent list of agency choices that led to our final selection.”

“I have to admit, I was a bit skeptical coming in — particularly given they were free.  But they vetted agencies thoroughly to only bring the best set of firms to the table.  Would definitely recommend them to any marketer.”

“It was great working with RSW/AgencySearch.  They worked diligently to provide us with a list of qualified agencies and ultimately we were able to find a great marketing partner.”

“I worked with RSW/AgencySearch on two separate occasions in two separate companies and in both cases, they delivered a great set of agencies during the search!  The process was simple and effective and saved us so much time.”

“Mark was hands-on and made the process of finding a new agency so painless and simple.  His process was organized and professional.”

“Mark put together a very professional and comprehensive search plan, which led us to hiring a prominent firm.”

Finding Better Agencies Blog – Insights to Improve Your Own Agency Search Efforts

  • Agency Search Decisions by Committee Can Have Its Challenges
    by Mark Sneider on November 8, 2023 at 5:53 pm

    Everybody has some kind of agenda.  Some more blatantly obvious than others, right? You’ve got the CFO and/or Procurement who are out to save a buck. You’ve got the internal marketing/agency team who feel a bit threatened by this whole “need some new thinking” agency search. And of course the CMO, whose job is always...

  • Mid-Spend Marketers: If you don’t STOP IT…here’s how to START IT!
    by Mark Sneider on October 13, 2023 at 3:41 pm

    In our last post we strongly encouraged mid-spend marketers to stop trying to run marketing agency searches on their own. As we suggested last week… Managing an agency search on your own is a little like working in the (weeds of the) business versus working on the business. You don’t have the time. You don’t...

  • Mid-Spend Marketers: STOP IT ALREADY!
    by Mark Sneider on October 11, 2023 at 9:16 pm

    I have been assisting mid-spend marketers in their quest to find new and better marketing agencies since 2010. Too often I’m stepping into a situation where the mid-spend marketers had tried to manage the last search they ran, and that search resulted in a situation that left the marketer holding an empty bag. “My buddy...

  • Agency Search: Who are you Foolin’?
    by Mark Sneider on October 3, 2023 at 11:47 pm

    Some people like to make sure they search all the options before they make a purchase.  While it’s certainly the thorough way to manage a purchase, I’m not sure it’s terribly efficient. At some point there is a diminishing return associated with the time spent looking for the best of the best and the incremental...

  • Agency Search: Don’t Hire a Dog to do Your Own Barking
    by Mark Sneider on September 15, 2023 at 10:23 am

    Was with a prospective agency client the other day on the lead generation side of our business and he made the comment “don’t hire a dog and then do your own barking” – in his world meaning, don’t hire a firm to help you with new business and then dictate what’s to be done.  He...

  • Reasons to Look for a New Firm
    by Mark Sneider on July 26, 2023 at 3:26 pm

    Marketers typically come to RSW/AgencySearch for one of a few reasons: They feel like their current marketing agency isn’t keeping them ahead of the curve.  The marketer wants to move forward, but the agency is stuck back in time. They’re a small fish in a big agency pond.  It sounded good and comfortable going with...