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Agency Search Consultant

Need a new specialty or full service agency to help your business?

Need fresh ideas for a new project?

We Are The High Value Way
to Find Best-in-Class Marketing Agencies

Any type, any size, anywhere.

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We’ve helped these great marketers find best-in-class agencies!

Project or AOR Agency Searches

Specialty or Full-Service Agency

We can fulfill any type of search need

We are designed to either find you a group of qualified agencies for a small project need or run a more organized search (managing all the components of the search) for longer-term or larger ($500k+) project needs.
We can find a specialty agency or a full-service firm to meet any need you have.
In either case, our firm conferences with you to understand your goals and objectives for the search.
For more involved (larger project or long-term relationship) searches, there are three phases to a search:
Phase I: Needs Assessment
Phase II: Agency Research/Interviews & RFI Submissions
Phase III: Pitch Management/Final Pitches/Agency Selection
We have a database of over 10,000 agencies (of all types/sizes/locations)
We have been helping marketers find better agencies since 2010.

MARKETERS WHO HAVE SELECTED AGENCIES
BOTH TALKING ABOUT
THE VALUE OF OUR AGENCY SEARCH PROCESS

Mark is a 30-year veteran of the marketing and marketing services community.

Having worked as both a Marketer and on the advertising side of the business (and now representing both Marketers and Agencies at RSW/US) Mark brings experience and insights that no other search firm delivers.

He not only understands the demands and needs of Marketers, but also knows how to more effectively evaluate talent on the Agency side and glean the best possible output from Agencies to support the searches his company manages.

Bohan wins AOR assignment to help
revitalize the Stein Mart brand!

RSW/AgencySearch led
the search process for Stein Mart,
one of the nation’s leading
retail brands.

Blog: Finding Better Agencies

  • Traditional Agency Search Firms in a Squeeze
    by Mark Sneider on August 9, 2018 at 9:47 pm

    Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and your agency relationships. Unfortunately these traditional search consultants are stuck.  It’s probably why AAR Partners... […]

  • What to do with all these agencies?
    by Mark Sneider on August 2, 2018 at 1:12 pm

    If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that are thinking mainly about themselves and those that genuinely care about you and your business.... […]

  • The High Value Way to Find Better Marketing Agencies
    by Mark Sneider on July 24, 2018 at 1:15 pm

    If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class agencies to support your business. You were built to market your brand, not be an... […]

  • The Importance of Proper Agency Search Planning
    by Mark Sneider on July 19, 2018 at 2:39 pm

    So here you sit…mid-way through the year and your business is just alright. You’re thinking about changing your marketing agency, believing that a move like that could be your ticket to a better tomorrow…or at least make you look good in the eyes of those around you.  After all, new agency means new thinking, new... […]

  • When Was the Last Time?
    by Mark Sneider on June 28, 2018 at 12:36 pm

    When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it.  Does it hold the same value with your consumer today that it had years or decades ago?  When was the last time you brought in outside perspective... […]

  • Marketers are turning inward, making specialists more important than ever
    by Mark Sneider on June 21, 2018 at 11:52 am

    According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this has created is a need for specialist and independent agencies to satisfy other needs that... […]