Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel back a layer or two to see what is inside. Only examining things like their...

We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in workplace dynamics and, unfortunately, by the economic realities of our time. In recent years, the...

When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria, as the best marketing often comes from these new perspectives, but here’s the catch: most...

78% of marketing agencies in our most recent Agency New Business survey (conducted by our sister company, RSW/US) stated that their website was either only “somewhat” or “not at all” fully optimized to help them win new business. You can download that survey here if you’d like. Some other interesting comments/perspective from agencies about the...

At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to find the best agency for you, and how to make the most of the searches...

The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means a new firm. Bad results?  Easy to pin it on the agency.  Let’s change them...