Agency Search Consultant

Considering A New Marketing Agency?

We Are a  No-Cost/Higher Value Way to Find Better Marketing Firms.

We bring experience and perspective unmatched in the
industry to help our clients find marketing agencies
(AOR or specialty) that keep them ahead of the curve.

any type, any size, anywhere

Need A New (and Better) Marketing Agency?

Our agency search firm can find you a better agency…at a lower cost to you!

We are agency search consultants designed differently.

Our goal is to put a group of best-in-class agencies in front of you that are hard to choose from, because so many are so good.

We bring a perspective and experience unmatched in the industry:

  • Our agency search firm not only brings decades of first-hand marketing and agency experience to our disciplined process, but we also have over 10 years of experience working directly for agencies as their business development partner, so we know how to “look under the hood” to find the best agencies for your business.
  • We talk with agencies every week and have a database of over 6k agencies, so we know where the best talent is regardless of location or type of agency.
  • We have helped nationally recognized marketers of all sizes find better marketing agencies – since 2010.
  • We manage project or AOR searches with marketing budgets $500k+.
  • We make our money by receiving a small commission from the winning agency.


We’ve helped these great marketers find best-in-class agencies!

How We Do It

Our Disciplined Agency Search Process

Phase I: Discovery/Scope of Search Definition

Our agency search firm conferences with you to understand your goals and objectives for the search.  Following this discovery, a scope-of-search document is developed and approved by you prior to the start of this search.  This serves as our road map for finding the best agencies for your business.

Phase II: Agency Research/Interviews & RFI Submissions

We identify a large group of agencies that initially meet the criteria of what you are looking for.  We study their experience and expertise, narrowing down the list to approximately 30 agencies that appear to be solid fits.  We send pre-qualifying questions to these agencies, then ultimately interview agencies that specifically meet the criteria defined in the Scope of Search. At the end of this period the following will be delivered:

  • 6-10 Agency responses to the RSW/AgencySearch created/client approved RFI
  • RSW/AgencySearch perspective/recommendations for each Agency.  Final agency list for pitches will typically be 2-3.

Phase III: Pitch Management/Final Pitches/Agency Selection

During this phase, we will shepherd the 2-3 agencies through the pitch and final selection process.

RSW/AgencySearch will offer counsel/insight into the final selection of the winning agency.

RSW/AgencySearch will notify agencies not selected and outline rationale for selection.


Mark is a 30-year veteran of the marketing and marketing services community.

Having worked as both a Marketer and on the advertising side of the business (and now representing both Marketers and Agencies at RSW/US) Mark brings experience and insights that no other search firm delivers.

He not only understands the demands and needs of Marketers, but also knows how to more effectively evaluate talent on the Agency side and glean the best possible output from Agencies to support the searches his company manages.

Bohan wins AOR assignment to help
revitalize the Stein Mart brand!

RSW/AgencySearch led
the search process for Stein Mart,
one of the nation’s leading
retail brands.

Blog: Finding Better Agencies