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Agency Search Consultant

Need a new marketing agency to help your business?

Need fresh ideas for a new project?

We Are a No-Cost (or Low Cost)/High Value
Way to Find Better Marketing Agencies

Any type, any size, anywhere.

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We’ve helped these great marketers find best-in-class agencies!

Project or AOR Agency Searches

We can fulfill either type of search need

We are designed to either find you a small group of qualified agencies for a small project need or run a more organized search (managing all the components of the search) for longer-term or larger ($500k+) project needs.
In either case, our firm conferences with you to understand your goals and objectives for the search.
For more involved (larger project or long-term relationship) searches, there are three phases to a search:
Phase I: Needs Assessment
Phase II: Agency Research/Interviews & RFI Submissions
Phase III: Pitch Management/Final Pitches/Agency Selection
We have a database of over 10,000 agencies (of all types/sizes/locations)
We have been helping marketers find better agencies since 2010.

MARKETERS WHO HAVE SELECTED AGENCIES
BOTH TALKING ABOUT
THE VALUE OF OUR AGENCY SEARCH PROCESS

Mark is a 30-year veteran of the marketing and marketing services community.

Having worked as both a Marketer and on the advertising side of the business (and now representing both Marketers and Agencies at RSW/US) Mark brings experience and insights that no other search firm delivers.

He not only understands the demands and needs of Marketers, but also knows how to more effectively evaluate talent on the Agency side and glean the best possible output from Agencies to support the searches his company manages.

Bohan wins AOR assignment to help
revitalize the Stein Mart brand!

RSW/AgencySearch led
the search process for Stein Mart,
one of the nation’s leading
retail brands.

Blog: Finding Better Agencies

  • Stunned Silence
    by Mark Sneider on May 9, 2018 at 4:01 pm

    Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides us with added perspective on the agency and marketer world that ultimately helps us when... […]

  • What Does the World Look Like Without WPP? The Case for Independent Agencies.
    by Mark Sneider on May 2, 2018 at 10:08 pm

    What does the world actually look like without WPP, the world’s largest agency network? Let’s add all the other big global networks into that mix. Would we miss them?  Would marketers long for them? Personally, I think the world would be a happier, more creative, and friendlier place to be. You dive into these big... […]

  • Does Your Marketing Agency Treat Your Credit Union Like a CU?
    by Mark Sneider on May 2, 2018 at 9:06 pm

    Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m not talking about the general concept of credit union marketing.  I’m talking about branding and... […]

  • What Was Once “No Cost” Can Now Be “Low Cost”
    by Mark Sneider on April 27, 2018 at 12:08 am

    I suspect some of you have opted to not work with us because of our “no cost” approach to helping marketers find new agencies. With our unique model, marketers pay nothing for us to manage the search.  We take a small (10%) commission on revenue earned by the winning agency (in their relationship with you).... […]

  • Treat Your Credit Union Like a Retailer (Just Not Sears)
    by Mark Sneider on April 26, 2018 at 11:29 pm

    Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just have a great front face on your credit union.  You can be the most differentiated... […]

  • Treat Your Credit Union Like a Consumer Packaged Goods Brand
    by Mark Sneider on April 18, 2018 at 8:08 pm

    Are you and your agency thinking about your credit union brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer brands define their positioning.  So should you. Consumer brands segment and target and build relationships... […]