Managing a marketing agency search can be hugely time-consuming, expensive, and it can be really tough when you don’t know the best questions to ask to effectively evaluate marketing agencies.

– Kellogg Northwestern MBA in marketing and economics

– 20 years working with marketing agencies

– 10 years in corporate marketing

– 10 years operating in the marketing services space

Since 2010, I have used my experience and expertise to partner with marketers to shepherd the agency search process for them – more affordably and more effectively.

  • We provide you with program cost options so you can choose which search program works best for you.

  • We save you time and create better outcomes because we know how to do this thoroughly and efficiently.

  • We are a Nationally recognized, 4As listed agency search firm because of the quality of what we deliver to our marketing clients.

  • We know how to dive deeper, make smarter strategic selections, and better shepherd the process to help you select the best firm

  • If you don’t have a list of agencies, we can tap into our database of over 10,000 agencies we update weekly.

We have helped all of these brands improve their business performance by running a highly effective agency search, which helped them select the best new marketing agency.

Finding Better Marketing Agencies Blog – Insights to Improve Your Own Agency Search Efforts

Every week, the team at RSW/AgencySearch published value added content about the marketer and agency world.  Usually, we’re focusing the conversation on meaningful, relevant and timely topics like Ai, the changing face of in-house agencies, and the challenges facing agencies in a new, ever-changing marketing environment.

We hope you enjoy the read!

  • Productization for Ad Agencies
    by Mark Sneider

    For the past several years, productization has been a consistent topic in our industry, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), I’ve had several agency principals ask about it, and what exactly it looks like.  So, for the uninitiated, and even for those agency principals...

  • Break the Groundhog Day Cycle: Finding a Better Agency Partner
    by Mark Sneider

    Just like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re stuck in this Groundhog Day-esque cycle is the first step toward finding a more suitable partner. Here are the most common reasons marketers...

  • New Agency Types
    by Mark Sneider

    Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025 The article starts by saying: “The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance.” It goes on to...

  • Independent Agencies – Flavor of Choice
    by Mark Sneider

    By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies (at no cost to them), this news is a bit of “meh”. Working with big...

  • Evolving CMO
    by Mark Sneider

    Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role is becoming – IF you as the CMO are capable of making it just that. And I wrote a post back in February about the existential crisis facing CMOs. The CMO role used to be...

  • What Your Agency Thinks
    by Mark Sneider

    Just finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so you could get an idea of  how agencies are feeling as they close out 2024 and open up 2025 – specific to the topic of winning new business from you! Click on the image below...