Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Paul Schwalbach, Marketing and PR Manager at Pima Community College, in Tucson, Arizona..

Pima Community College

Pima Community College is a comprehensive two-year institution serving students and employers throughout Pima County in Arizona and beyond. They welcome everyone striving to achieve a better life for themselves, their families and their communities. Pima is focused on strengthening partnerships and expanding employer engagement in order to ensure that today’s students are prepared now and for many years to come.

What We Discussed:

In today’s interview with Paul Schwalbach, we discussed a wide variety of issues:

  • An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson’s key educational institutions.
  • How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments.
  • Pima’s work hand-in-hand with local businesses like Raytheon and Caterpillar to tailor educational programs that meet industry needs.
  • How Pima balances open admissions with maintaining high educational standards and how they’ve tackled the impact of the pandemic on student enrollment.
  • The transition from traditional marketing methods to modern digital strategies, including the use of geofencing and social media.
  • Paul shares valuable advice for marketers looking to bring on new agencies.
  • Paul’s advice for agencies looking to win business from marketers.

Thanks Paul for a great interview!

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