Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Kathryn Blume, Managing Director at Hyperbaric Vermont.

Hyperbaric Vermont

Sinclair Inc. is a leading broadcast television company whose  primary Hyperbaric Vermont is a 501c3 nonprofit whose mission is to raise awareness of the benefits of hyperbaric oxygen therapy and increase accessibility to this life-changing treatment. They do this by providing services directly at their treatment facilities, and by supporting other physicians/ organizations with a similar vision to do so through their affiliated treatment centers. Hyperbaric Vermont offers education to the public and to physicians and outreach to community and health care organizations about the benefits of hyperbaric oxygen therapy (HBOT). They provide training, support, and resources to affiliated and independently owned treatment centers and physicians.

What We Discussed:

In today’s interview with Kathryn Blume, we discussed a wide variety of issues:

  • What kind of organization Hyperbaric Vermont is and what Kathryn does for them.
  • How Hyperbaric Vermont differs from other similar companies.
  • Kathryn Blume’s diverse background and path to Hyperbaric Vermont.
  • Importance of marketing and advertising for Hyperbaric Vermont as well as the challenges of marketing on a limited budget.
  • Kathryn Blume’s background in environmental studies, theater, and social activism.
  • Influence of past experiences on current work.
  • Role as an ordained minister with the Universal Life Church.
  • Advice for marketers considering bringing a new agency on board.
  • Advice Kathryn would give to any agency that was attempting to win business from her.

Thanks Kathryn for a great interview!

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