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2024 Mid-Year Progress Report

2024 Mid-Year Progress Report

2024 New Year Outlook Report: A Better ’24

The 2024 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2023. Download the survey report below. The purpose of the survey was…

2023 New Year Outlook Report – Marketer & Agency Perspective

The RSW 2023 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2022. Download your copy today by clicking here:  2023 NYO Survey…

Spending on the Rise in 2022

This year’s 2022 New Year Outlook Report appears to be all about the contrasts - particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers,…

Agencies & Marketers Miles Apart

Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain…

2022 New Year Outlook Report: Return to Form

In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report…

2022 New Year Outlook Report: A Return to Form

The 2022 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2021. The purpose of the survey was to glean insights relative to…

The Marketer Advantage

Agencies have to always be on their game. They have to always be on the hunt to find new business from you, the marketer, and they always need to be pleasing you, the marketer, when they engage with you. …

New thinking for special project work

We recently ran an agency search for a large Texas-based health system looking for special project work help - wanting to still maintain their long-standing (and happy) relationship with their marketing…

3 Things To Be Thankful For

As we roll out of another fun-filled year, there are at least 3 things we can all be thankful for. As we all know, the world of finding best-in-class agencies is one of constant change and, ideally, improvement. Marketers…