Posts

, ,

Keep Your Agency Search Focused

Key to a successful agency search is focus. Unfortunately, it's easy to get distracted in today's "always on" world. And it's equally as easy to not keep your agency search focused when there are so…
, ,

Beginning your search for an agency? Start at the end.

We’ve been conducting agency searches for over a decade, and a few times, we’ve seen marketers try to, for lack of a better phrase, “figure it out as they go” when they search for an agency. They…
,

Bespoke Agency Advantages… For The Rest of Us

There’s a new trend in vogue for some of marketing’s biggest brands - the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies…
, ,

www.clevelandguardians.com?

Drop clevelandguardians into your favorite browser and here is what see what you'll find: While the Cleveland Indians baseball team would have liked for you to find their new logo when completing a clevelandguardians…
,

Finding a Best-In-Class Agency for a Mid-to-Small Spend Marketer

If you're thinking about looking for a new, best-in-class agency, be careful, as it can be a daunting task. Marketers struggle with the task of finding a new marketing agency for a few reasons: They…
, ,

Agencies Not Responding to the Technology Needs of Marketers

We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition…
,

The Rollercoaster of Marketing Agency Partners

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey…
, ,

Our Virtual World and Your Marketing Agency

In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual…
, ,

Marketing Spending Expectations

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the…
, ,

Good Help Can Be Hard to Find

Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we…