Posts

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Bespoke Agency Advantages… For The Rest of Us

There’s a new trend in vogue for some of marketing’s biggest brands - the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies…
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Finding a Best-In-Class Agency

Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem…
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Marketing Analytics and Your Agency

Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and…
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Marketing Spending Expectations

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the…