Posts

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The End of In-House Agencies?

In this year's 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’…
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Spending on the Rise in 2022

This year’s 2022 New Year Outlook Report appears to be all about the contrasts - particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers,…
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Agencies & Marketers Miles Apart

Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain…
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2022 New Year Outlook Report: Return to Form

In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report…
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The Marketer Advantage

Agencies have to always be on their game. They have to always be on the hunt to find new business from you, the marketer, and they always need to be pleasing you, the marketer, when they engage with you. …
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New thinking for special project work

We recently ran an agency search for a large Texas-based health system looking for special project work help - wanting to still maintain their long-standing (and happy) relationship with their marketing…
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3 Things To Be Thankful For

As we roll out of another fun-filled year, there are at least 3 things we can all be thankful for. As we all know, the world of finding best-in-class agencies is one of constant change and, ideally, improvement. Marketers…
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Keep Your Agency Search Focused

Key to a successful agency search is focus. Unfortunately, it's easy to get distracted in today's "always on" world. And it's equally as easy to not keep your agency search focused when there are so…
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Beginning your search for an agency? Start at the end.

We’ve been conducting agency searches for over a decade, and a few times, we’ve seen marketers try to, for lack of a better phrase, “figure it out as they go” when they search for an agency. They…
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Bespoke Agency Advantages… For The Rest of Us

There’s a new trend in vogue for some of marketing’s biggest brands - the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies…