Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE).

The American Council for an Energy-Efficient Economy (ACEEE)

The American Council for an Energy-Efficient Economy (ACEEE) is a nonprofit research organization dedicated to developing transformative policies aimed at reducing energy waste and addressing climate change. Through independent analysis, ACEEE strives to foster a vibrant and equitable economy that utilizes energy more productively, lowers costs, protects the environment, and promotes the health and well-being of all individuals. The organization’s mission focuses on advancing energy efficiency through research, education, and advocacy, with the goal of rapidly and equitably enhancing economic prosperity while combating climate change.

What We Discussed:

In today’s interview with Steven Nadel, we discussed a wide variety of issues:

  • What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization
  • The types of research ACEEE does, and how they distribute their research
  • Challenges faced by ACEEE over the years
  • The impact of the political landscape on ACEEE’s operations
  • How they differentiate themselves from other organizations in the energy space
  • Their work with electric vehicles (EVs) and electric trucks
  • Criteria for selecting research focus areas
  • Audience engagement strategies
  • Steve’s personal insights from working in the energy field
  • Brand awareness and marketing strategies for ACEEE
  • Funding strategies for ACEEE
  • The challenges in quantifying impact and success stories
  • Notable accomplishments in energy efficiency policy
  • Comparison of the U.S. energy efficiency status with other countries
  • The role of consumers in promoting energy efficiency
  • Challenges faced during changes in administration
  • Advice for communications agencies seeking to work with organization’s like ACEEE

Thanks Steven for a great interview!

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