Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients.

Sam Littlefield (The Littlefield Agency)

Our first interview is with Sam Littlefield, President & CEO at The Littlefield Agency. With 25 employees and 45 years of experience, The Littlefield Agency specializes in B2B marketing, focusing primarily on the manufacturing and financial services sectors. They emphasize strategic, data-driven marketing solutions tailored to complex business models within these industries.

What We Discussed:

In this interview with Sam Littlefield, we discussed a wide variety of issues:

• The Littlefield Agency’s specialization in the B2B manufacturing and financial sectors.
• How they go about building strategic, non-transactional partnerships focused on delivering real results.
• Client retention strategies and the importance of maintaining regular face-to-face interactions with their clients.
• The advantage of specialization (enabling a faster understanding and better service for complex B2B clients compared to generalist agencies).
• Sam’s transition into his role of President and CEO during the height of the pandemic.
• How bringing media and analytics in-house and fostering a positive culture earned the agency top workplace honors.
• The importance of prioritizing client success, employee well-being, and a healthy work-life balance in agency operations.

Thanks Sam, for a great interview!