Posts filed under: Report

The 2012 RSW/AgencySearch New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to...
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RSW/AgencySearch takes a look back and a look forward to see how marketers and agencies are using and perceive social and digital media – it’s use and value.  Marketers also chime in on how they feel agencies are performing in...
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The 2012 RSW/AgencySearch Report: Client and Agency Perspective on Topics Related to Agency Relationships was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/AgencySearch....
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The 1st annual RSW/US Agency New Business Thought Leader Survey was completed by 270 Agency Principals from across the United States during July 2013 and commissioned by RSW/US. Agency perspective on topics like Pricing Models and Social Media might prove...
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The 2014 RSW/AgencySearch Agency-Marketer Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014. The purpose of the survey was to glean insights relative to marketer and agency activities related to things such...
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Our sister company, RSW/US just released an eBook that I thought you might find interesting as it will give you a bit of a glimpse into the world of the agency people who are stalking you. “10 Agency New Business...
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The 2015 RSW/AgencySearch New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each...
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In our most recent New Year Outlook survey we asked marketers and agencies to talk about the most troubling trends they see on the other side of the fence…and boy did we get an earful!  Check out this infographic and...
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This is our third annual release of our co-sponsored report on marketing tools & technology.  While it was designed specifically for the marketing agency side of our business, we suspect that there are a number of findings and insights in...
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RSW recently celebrated its 10th Anniversary.  Since our inception, we’ve been conducting annual surveys that produce insights on Advertising/Marketing industry trends and how they impact Marketer/Agency Relationships. One thing is certain with each annual survey: something new is always emerging.  Over...
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