Posts filed under: Report

Report Archives

As circumstances in the economy and our lives change so rapidly, we wanted to release this companion report, taking data from a follow-up survey completed by Senior-level Marketers and Marketing Agency executives from May 8-12th, to gain comparative, as well...
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We know there’s a large amount of content around COVID-19 right now, but we hope our latest report, Marketer/Agency Response to COVID-19 Survey Report, will be of particular interest to you and other companies out there.     Specifically because we surveyed...
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The 2020 RSW/AgencySearch New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December, 2019. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into...
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The 2019 RSW/AgencySearch Marketing Technology Report was completed by senior level Marketers and Marketing Agency executives during August, 2019. The purpose of the survey was to glean insights relative to ever changing MarTech landscape.  The goal is to help marketers...
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The 2019 RSW/AgencySearch New Year Outlook survey was completed by 115 senior level Marketers and 158 Marketing Agency executives during December, 2018. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each...
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Our 2018 Tools & Technology Report was originally designed for marketing agencies, but it is also a great resource for marketers as well. Over 300 marketing agencies rated the value of technologies and tools in the following areas: Social Media...
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The 2018 RSW/AgencySearch New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each...
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  • Agency Business Report 2017
This is the 5th annual Agency-Marketer Business Report. This report presents comparable data that is available across all four previous surveys, providing insight on trends in key areas over the years. Over 5,000 Agency executives nationwide had the opportunity to...
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The purpose of this study is two-fold: 1) It is intended to help Agencies understand how Marketers (Clients) perceive the value of what they are bringing to the table during first meetings and help them understand how effective/not effective they...
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The 2011 RSW/AgencySeach New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to...
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