Philip Byrne, SB&A

In this episode of Under the Agency Hood, Mark Sneider sits down with Philip Byrne, Founder & President of SB&A.

Philip Byrne (SB&A)

SB&A is a full-service, boutique advertising agency designed for better creative collaboration and custom-fit client service. Built with a senior-led, flexible team model, they deliver tailored, scalable solutions without large-agency overhead. SB&A works with brands and organizations looking for efficient, high-impact advertising.

What We Discussed:

We discussed a number of topics, including:

• Who SB&A is and the agency’s “shapeshifting” superpower
• How an early, unusual pitch to an airline unexpectedly opened doors into tourism and financial services
• Why travel and financial services pair surprisingly well
• The “Goldilocks” agency model
• Long-term partner work vs. short-term project work
• Practical, non-hype uses of AI today
• Concerns about AI and creativity
• A ten-year outlook for the advertising industry
• How SB&A is positioning for the future

Whether you’re already working with an agency or plan to in the future, this episode will sharpen how you evaluate, brief, and get the most from that relationship.

Thanks Philip, for a great interview.