Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Milena Lozina, Assistant Director of Graduate Program Marketing at Yeshiva University.

Yeshiva University

Yeshiva University, located in New York City, is a unique institution that combines Jewish education with academic rigor across various disciplines. It is known for its diverse student body and offers a range of undergraduate and graduate programs. The university operates several graduate schools, including those for psychology, social work, law, business, and health sciences.

The graduate studies programs are designed to cater to a variety of professional fields, emphasizing both academic excellence and practical application. Yeshiva University also integrates Jewish values and teachings into its curriculum, providing students with a comprehensive educational experience that balances academic achievement with moral and ethical development. The university aims to equip graduates with the skills and knowledge necessary for success in their respective fields while fostering a commitment to community service and leadership.

What We Discussed:

In today’s interview with Milena Lozina, we discussed a wide variety of issues:

  • An overview of Milena’s role at Yeshiva University
  • What differentiates Yeshiva University from other higher ed institutions
  • The various graduate programs supported by Milena
  • Milena’s background in graphic and web design and marketing
  • Importance of diverse experience in marketing roles
  • Challenges and benefits of supporting multiple brands
  • Integration of AI in marketing and education
  • The evolving landscape of higher education marketing
  • Team structure and collaboration with agency partners
  • Advice for marketers in the education sector
  • Trends in the adoption of AI in graduate programs
  • Strategies for addressing the perceived value of graduate degrees
  • Insights on the future of marketing in graduate education
  • Advice to marketers looking to bring an agency on board
  • Milena’s advice to agencies looking to win business from marketers like her

Thanks Milena for a great interview!

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