Case Studies

Middle Atlantic Products – Looking for a Full Service B2B Agency

Middle Atlantic Products


This is a case study about Middle Atlantic Products, a B2B manufacturer, and their desire to take their business to an entirely new level.

Middle Atlantic Products is a global manufacturer and marketer of cabinetry for audio visual equipment.  They market to installers and distributors throughout the U.S. and throughout the world.  Middle Atlantic had a relatively small budget and had historically managed most of its creative work internally.  This was the first time they had ever actively looked for a “professional” agency.  Their Director of Marketing reached out to RSW/AgencySearch to help.

Search Requirements
Middle Atlantic was looking for an agency that had specific experience in the audio visual landscape.  The Director of Marketing believed this important not only because it would help lessen the ramp up period, but it was also important to help sell the idea of moving to an outside firm up through the ranks of upper management.  RSW/AgencySearch needed to find an agency that was close in proximity to their Headquarters, and was small enough to make Middle Atlantic one of the agency’s largest clients.

Agency Selection
RSW/AgencySearch presented 6 agencies.  The final list of agencies was narrowed down to 2 – both of which presented at Middle Atlantic HQ.  LRG was ultimately selected to manage Middle Atlantic’s business.  To-date, the relationship has been very positive.

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