Marketers: Go The No Cost Way. You Can’t Save Your Way to Prosperity.

In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search.

If you’re trying to save money, yet still want an experienced, knowledegable, and professional group managing your new marketing agency search, give RSW/AgencySearch a try.  They’ve been managing searches for a wide range of marketers, at no cost to them, since 2010.

The problem that’s happening that’s creating this situation is that under economic pressure, more and more marketers are skipping search consultants and taking agency reviews into their own hands.

But there has been a recent wave of midsize and small brands leading searches themselves, according to several agency new business executives.

This is not a good way to go. Marketers don’t have the time nor the full purview of best-in-class agencies.

Economic pressure is a primary catalyst behind the rise in marketer-led reviews. As clients pull more work in-house, search consultants are often first on the chopping block.

Old school search consultants operate on a fee-for-service basis, and their pricing varies based on the size and complexity of the review. Fees can span anywhere from $25,000 to $250,000, according to one search consultant who spoke on the condition of anonymity.

Back in 2010, RSW/AgencySearch was started to serve small-to-mid-spend marketers – giving them a no-cost way to find best in class marketing agencies.

They are equally as experienced and probably more knowledgeable about the mid-small spend marketer space as “big time” search consultants, but make their money by taking a small commission from the winning agency.

Marketers:  Searching for a new agency on your own isn’t a great way to go. You don’t necessarily have a full purview of a full set of best-in-class agencies.  You don’t have the time to manage a search effectively.  And you don’t necessarily know the right questions to ask to really dig down into the full value of the agencies in a search.

RSW/AgencySearch has been working directly with agencies for nearly 20 years.

Looking for a new agencies and looking to save a buck?

Give them a call (513-293-6785)

Or drop them a line (mark@rswus.com)