Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Mark Cohen, Senior Vice President, Marketing Manager of Advisory Services for Mesirow.


Mesirow is an independent, employee-owned financial services firm founded in 1937. Headquartered in Chicago with offices around the world, they serve clients through a personal, custom approach to reaching financial goals and acting as a force for social good. With capabilities spanning Global Investment Management, Capital Markets & Investment Banking, and Advisory Services, they invest in what matters: their clients, their communities and their culture.

Mesirow was also recently named one of the Best Places to Work in Chicago by the Chicago Tribune and one of the Top Places to Work by Crain’s Chicago Business.

What We Discussed:

In today’s interview with Mark Cohen, we discussed a wide variety of issues:

  • What kind of organization Mesirow is, and what Mark does for them.
  • The role of “Advisory Services” in financial companies.
  • Marketing strategies in the financial services industry.
  • The importance of digital culture in organizations.
  • Utilizing digital technology for efficiency and effectiveness.
  • The future of AI and technology in marketing and the various challenges in its application.
  • Managing relationships between marketers and agencies.
  • The challenges of digital integration for marketers.
  • The importance of digital transformation and cultural change in companies.
  • Strategies for effective client-agency relationships.
  • The role of martech stack in agency services.
  • The significance of AI in marketing and business management.
  • Advice Mark would give to marketers looking to bring a new agency onboard.
  • Mark’s advice for agencies looking to win business from marketers.
  • Strategies for agencies to impress and win business opportunities

Thanks Mark for a great interview!

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