Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Marcie Vogelpohl, Marketing Manager at Verst Logistics.

Verst Logistics

Verst Logistics is a premier third-party logistics (3PL) provider based in Walton, Kentucky. With over 58 years of experience in the logistics industry, Verst specializes in offering a comprehensive suite of services, including warehousing, transportation, and contract packaging. As a family-owned and operated company, Verst prides itself on a strong commitment to customer service, community involvement, and innovative solutions tailored to meet the unique needs of its clients.

What We Discussed:

In today’s interview with Marcie Vogelpohl, we discussed a wide variety of issues:

  • Overview of Verst Logistics and Marcie’s role as Marketing Manager
  • How Verst differentiates itself from competitors such as TQL
  • Verst’s involvement in local community initiatives and charitable organizations
  • Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs
  • key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges
  • Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies
  • Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications
  • Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights
  • Marcie’s previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst
  • Marcie’s active participation in industry associations such as TMSA, which provides valuable networking opportunities and insights
  • Marcie’s advice for marketers thinking about bringing an agency partner onboard
  • Marcie’s advice for agencies reaching out to marketers, such as herself

Thanks Marcie for a great interview!

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