Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Kelley Thornton, Founder & CEO of Tiege Hanley.
Tiege Hanley, Inc.
Tiege Hanley is a men’s skincare company that provides uncomplicated and affordable skincare solutions. Founded by four friends, the brand focuses on simplifying skincare routines with clinically relevant products tailored for men. Their mission is to help men achieve healthy skin through easily understandable systems that cater to various skin needs, emphasizing accessibility and effectiveness.
What We Discussed:
In today’s interview with Kelley Thornton, we discussed a wide variety of issues:
- Tiege Hanley’s mission and products for men’s skincare
- Kelley’s multifaceted role as Founder & CEO
- Motivation to enter the men’s skincare market
- Importance of skin health and prevention of skin cancer
- Positioning of Tiege Hanley as uncomplicated skincare
- Challenges of marketing in the crowded skincare market
- Top-selling products and routines offered
- Strategies for building brand awareness and competition against established brands
- Direct-to-consumer marketing challenges faced by new brands
- Use of influencer marketing and long-form content to reach target audience
- Kelley’s previous entrepreneurial experiences
- Importance of perseverance and grit in entrepreneurship
- Content production efforts: 300-400 pieces per month!
- Collaboration with University of Connecticut athletes for marketing initiatives
- Advice for marketers seeking agency partnerships
- Advice for agencies reaching out to marketers such as Kelley
Thanks Kelley, for a great interview!
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