Welcome to another episode of Under the Hood, where we explore how agencies think and deliver value to their clients. In this episode, Mark Sneider interviews Jon Newman, co-founder of The Hodges Partnership.

Jon Newman (The Hodges Partnership)

The Hodges Partnership, a full-service PR agency based in Richmond, Virginia. Hodges specializes in earned, owned, and paid media strategies, offering strategic communications, content marketing, and creative services.

What We Discussed:

In this interview with Jon Newman, we discussed a wide variety of issues:

• Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR.
• How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels.
• Hodges’ client relationships and agency culture.
• The use of AI in agency work.
• Hodges’ view of the ideal agency-client relationship.
• How the agency keeps up with changes in media, technology, and social media.
• How Hodges keeps their clients ahead of industry trends

Thanks Jon, for a great interview!