Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Jill Sammons, Senior Vice President Marketing, Well-Being & Wealth Advisory at BCU.


BCU is a purpose-driven organization that empowers people to discover financial freedom. With over $6 Billion in assets, BCU is also one of the fastest growing credit unions in the last four decades. Both not-for-profit and member-owned, the Credit Union is driven by the commitment to provide extraordinary service for more than 350,000 members across the US and Puerto Rico. BCU members enjoy access to financial services and well-being programming that inspire confidence through the brand promise Here Today For Your Tomorrow. Lifetime membership is offered to employees and families of America’s best workplaces and those living or working in Chicago-area communities.

What We Discussed:

In today’s interview with Jill Sammons, we discussed a wide variety of issues:

  • Overview of BCU and its unique approach in the credit union industry
  • BCU’s focus on financial well-being and partnership with large employers
  • Implementing strategies to improve employees’ financial well-being
  • Leadership style and the influence of “Truth About Leadership” book
  • Importance of shared values and mentoring at BCU
  • Know to Grow strategy and prioritizing initiatives
  • Differentiation strategies in the saturated banking/CU market
  • Utilization of AI technology in marketing Jill’s efforts
  • Collaboration between in-house teams and external agencies
  • Advice for marketers considering new agency partnerships

Thanks Jill for a great interview!

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