In this episode of “Under the Agency Hood,” Mark Sneider sits down with Jerry Youngblutt, Founder & Principal at Boyden & Youngblutt, to unpack how a Midwest‑based agency delivers ROI‑focused, holistic marketing for healthcare, manufacturing, and nonprofit clients. They dive into real‑world case studies, the evolving role of AI, and the future challenges agencies must conquer.

Jerry Youngblutt (Boyden & Youngblutt)

Boyden & Youngblutt is a full-service agency that has built a reputation for turning the intangible into tangible results for healthcare, manufacturing and not-for-profit brands. Based out of Fort Wayne, Indiana, Jerry and his team have leveraged the Midwest work ethic, relentless ROl focus, and a “question-everything” mindset to become strategic business partners, not just cost centers.

What We Discussed:

In this conversation Jerry defines Boyden & Youngblutt’s superpower: a holistic, profit-center approach that blends deep business insight with creative storytelling. They also talk real-world challenges they’ve tackled-bringing a med-device paradigm shift to life with VR, turning seven Volkswagen Beetles into a viral campaign, and scaling campaigns across national and international markets.

Jerry also shares his perspective on the Al wave reshaping agency work, the emerging obstacles of remote client relationships, and how Boyden & Youngblutt is staying lean, mean, and ahead of the curve as the industry heads toward 2026.

If you’re a marketer, agency leader, or anyone curious about how agencies can truly win for their clients, you won’t want to miss this deep-dive into strategy, creativity, and the future of agency-client partnerships.

Thanks Jerry, for a great interview!