Jack in the Box spends a lot of money in the traditional and digital space, but felt like their digital agency wasn’t doing a great job of bringing the digital space to life for their customers.
Jack in the Box was working with a lead agency that could not effectively translate their popular “Jack” character into the social and digital space. They had every intention on maintaining their relationship with their lead agency Secret Weapon Marketing, but felt that they needed a strong digital firm that could help them play smarter and more strategically in the space. Jack in the Box turned to RSW/AgencySearch to help them find a better agency.
Jack in the Box was looking for an agency that had strong QSR experience, but probably more importantly, was looking for an agency that could provide a good balance of cutting edge creative (because “Jack” was a bit “out there”) and a strong grounding strategically and analytically to help them smarter work their way through this space. 10 agencies were presented to Jack in the Box for consideration. RSW/AgencySearch drafted the RFI and provided recommendations off of the submissions. 4 agencies were selected to move into the final round, which was preceded by Q&A/Chemistry calls with the client.
Struck Axiom out of Salt Lake City was ultimately selected to manage Jack in the Box’s digital account. Last conversation with client and agency indicated the early 2012 selection has been going great thus far.