Lisa Chase, Sr. Director Strategic Planning, Mount Sinai Health System
Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Lisa Chase, the Senior Director of Strategic Planning for the Department of Otolaryngology at Mount Sinai Health System.
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Our goal is to help marketers learn from other marketers across different industries and to help provide perspective for agencies about the things marketers deal with every day, to help them better represent their clients and win new business.
What We Discussed:
In today’s interview we discussed Lisa’s role, her approaches to marketing, and how the pandemic impacted her approach to managing her business.
We also had a lively discussion about telemedicine and her predictions for the future of a practice that exploded during the pandemic and still remains an important part of the healthcare industry.
Lisa also shared her approach to keeping the many parts and pieces of the hospital system on the same page in terms of messaging, positioning, articulation of the brand’s equity, and its internal communication.
We discussed the value of in-house agencies and when and where she looks for help outside of her internal team.
And we closed out the interview with Lisa giving other marketers advice on what to think about if they’re bringing a new agency on board – and advice to agencies that might be interested in working with her.
Thanks Lisa Chase for a great interview!
A little bit about Lisa:
In her role, Lisa crafts, executes and measures strategic marketing plans for the Health System and individual hospital initiatives to enhance reputation and build practice volume. She has more than 10 years of digital media experience in the healthcare industry and has contributed to a 625% increase in revenue over five years.
In 2014, she launched the first Same Day Appointment Program on the east coast in an academic medical center, which was later scaled to the entire Mount Sinai Health System. Lisa tracks and benchmarks marketing campaigns (deadlines, deliverables and KPIs) and budgets, and manages all content/messaging for digital/social and traditional media.
In her operations role, she adopted and implemented an online referral application to connect EMRs across all locations, manages the Same Day Appointment and Telemedicine Programs, trains patient services teams, and is the primary liaison for large referring groups. She also helms the Otolaryngology’s Concierge Medicine Program, which caters to referring physicians and international patients.
Prior to joining Otolaryngology – Head and Neck Surgery, she was Associate Director of Marketing in the Central Marketing Department, supervising a team of digital marketing managers and freelance writers for web and social media initiatives. This included managing content for the Health System’s 150,000+ web pages, devising digital strategies for service lines, overseeing various SEM campaigns, and reporting metrics to leadership and Chairs.
A graduate of Villanova University for her BS/BA in Marketing, St. John’s University for her MBA in Finance and Vanderbilt University for her Business Law Certificate, Lisa serves on the American Academy of Otolaryngology’s Media and Public Relations Committee and has won five Aster Awards and two Healthcare Public Relations and Marketing Society of Greater New York’s Marketing Excellence Awards. She is also a graduate of the Dale Carnegie Course.