Today’s Interview:

Jonathan Sabo, the VP of Marketing & Customer Support at Cardinal Scale, based out of Webb City, Missouri.

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Jonathan Sabo, the VP of Marketing & Customer Support at Cardinal Scale, based out of Webb City, Missouri.

To watch the video, click on the image below.  Or to subscribe to our Podcast copy/paste this link into your favorite Podcast platform:  TME Podcast

Our goal is to help marketers learn from other marketers across different industries and to help provide perspective for agencies about the things marketers deal with every day, to help them better represent their clients and win new business.

What We Discussed:

In today’s interview we discussed Jonathan’s past experience running an agency and how that influences his own marketing efforts and how he works with and evaluates marketing agencies.

We also had a great conversation about how his marketing and messaging is different depending on who is communicating with: the dealer or the end-user.

We also talked about the growing importance of the end-user and how his efforts are slowly shifting to emphasize that channel.  We discussed the growing use of e-commerce and the critical importance of lead generation to his sales efforts.

And we closed out the conversation with some discussion about what an agency would need to do and say (and what they shouldn’t do and say) if they’re trying to knock down Jonathan’s door in an effort to do business with him.

Some great insights across a wide range of topics for sure!

Thanks Jonathan Sabo for a great interview!

A little bit about Jonathan:

Jonathan is a marketing and customer-centric administration professional with over 20 years of experience in marketing communications and business development, handling all types of media campaigns on a multi-national scale.

He has historically been leading initiatives in marketing, media, administration, and corporate communications, with expertise in event planning, creative concepts, product development, and brand building.

Prior to joining Cardinal Scale 21 years ago, Jonathan ran his own agency (U.S. Marketing Media) for 9 years.

Jonathan is the Chairman of the Marketing Sub-Committee for Meal-a-Day and on the Board of Mercy Health Systems.