Today’s Interview:

Jerry Clum, CEO of Hommati, a franchisor for real estate services.

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Jerry Clum, CEO of Hommati, a franchisor for real estate services..

Hommati provides innovative services and dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality designed to help real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Each franchise is independently owned and operated.

What We Discussed:

In today’s interview with Jerry, we discussed a wide variety of issues:

  • How a brand like Hommati captures the attention of agents and home buyers?
  • What makes Hommati different from the other franchise businesses Jerry has run.
  • The common threads that carry through all of the franchise businesses he’s owned and run.
  • Advice he’d give to a fellow budding entrepreneur looking to start a franchise business?
  • Jerry’s predictions on the state of real estate sales?
  • What Jerry sees as the advantages and disadvantages of in-house versus bringing in an agency?
  • Advice Jerry would give to marketers thinking about bringing a new agency on board?
  • And lastly, if an agency was trying to knock down Jerrry’s door and attempting to win business from him, the advice he’d give them.

Thanks Jerry Clum for a great interview!

A little bit about Jerry:

And Jerry’s got a great Zig Ziglar quote on his LinkedIn page:

“You can everything in life you want, if you just help enough other people get what they want!”