Becky Freemal, Chief Marketing Communication Officer at ValleyStar Credit Union.
Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Becky Freemal, Chief Marketing Communication Officer at ValleyStar Credit Union..
What We Discussed:
In today’s interview with Becky, we discussed a wide variety of issues:
- The move Becky made from a storied career in journalism to the world of credit union marketing – and why she decided to leave the glamour and glory of TV to run marketing for a credit union.
- How her life as a journalist has made her a better marketer – making her better able to tell customer stories in ways that are more impactful and believable.
- The recent (2021) launch of their credit union’s repositioning and rebranding and what that has done to the performance of her business.
- And of course, Becky shares her advice to marketers looking to bring on a new agency and offers counsel to agencies looking to knock down her door and win new business.
Thanks Becky Freemal for a great interview!
A little bit about Becky:
All Data … Big Analytics … each data point has a story.
I uncover those stories, make sense of the numbers and comprehend the impact of each one.
Stories connect people, empower relationships, measure brands. I tell those stories. I connect those people and I build those brands.