Agency Search Firm Studies

We Know The Marketer, Agency, and Agency Search Consultancy Industry

Every year, RSWAgencySearch in partnership with its sister company RSW/US, releases a series of industry reports that analyze the state of the marketing world, and the most recent trends in Marketer-Agency relationships. To download any of our previous publications, click on the items below.

Industry Insight Reports | 2017 New Year Outlook Survey

Industry Insight Reports | 2017 New Year Outlook Survey

The 2017 RSW/AgencySearch New Year Outlook survey was completed by 200 marketing agency executives and senior level marketers across the United States and Canada during December, 2016. The agency sample ...
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Industry Insight Reports | 2016 Agency-Marketer Perspective Report

Industry Insight Reports | 2016 Agency-Marketer Perspective Report

In the first part of the survey, questions focus on the agency world.  This section may provide some insights that can be helpful as you work to shore up the ...
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Industry Insight Reports | 2016 Tools & Technology

Industry Insight Reports | 2016 Tools & Technology

The Mirren-RSW/US 2016 Tools & Technology Report is a must-read resource for anyone who works with marketing service agencies and is interested in making sure their agency is staying ahead ...
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Industry Insight Reports | 2016 New Year Outlook Survey

Industry Insight Reports | 2016 New Year Outlook Survey

RSW recently celebrated its 10th Anniversary.  Since our inception, we’ve been conducting annual surveys that produce insights on Advertising/Marketing industry trends and how they impact Marketer/Agency Relationships. One thing is certain ...
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Industry Insight Reports | 2015 Marketing Tools & Technology

Industry Insight Reports | 2015 Marketing Tools & Technology

This is our third annual release of our co-sponsored report on marketing tools & technology.  While it was designed specifically for the marketing agency side of our business, we suspect ...
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Industry Insight Reports | Infographic: Tension Mounting Between Marketers and Agencies

Industry Insight Reports | Infographic: Tension Mounting Between Marketers and Agencies

In our most recent New Year Outlook survey we asked marketers and agencies to talk about the most troubling trends they see on the other side of the fence…and boy ...
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Industry Insight Reports | 2015 New Year Outlook Survey

Industry Insight Reports | 2015 New Year Outlook Survey

The 2015 RSW/AgencySearch New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean ...
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Industry Insight Reports | 10 Agency New Business Questions eBook

Industry Insight Reports | 10 Agency New Business Questions eBook

Our sister company, RSW/US just released an eBook that I thought you might find interesting as it will give you a bit of a glimpse into the world of the ...
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Industry Insight Reports | 2014 Agency-Marketer Business Report

Industry Insight Reports | 2014 Agency-Marketer Business Report

The 2014 RSW/AgencySearch Agency-Marketer Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014. The purpose of the survey was to glean insights ...
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Industry Insight Reports | 2013 Agency Thought Leader Report

Industry Insight Reports | 2013 Agency Thought Leader Report

The 1st annual RSW/US Agency New Business Thought Leader Survey was completed by 270 Agency Principals from across the United States during July 2013 and commissioned by RSW/US. Agency perspective ...
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Industry Insight Reports | 2012 Client & Agency Perspective on Topics Related to Agency Relationships

Industry Insight Reports | 2012 Client & Agency Perspective on Topics Related to Agency Relationships

The 2012 RSW/AgencySearch Report: Client and Agency Perspective on Topics Related to Agency Relationships was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United ...
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Industry Insight Reports | Changes in Social & Digital Media (2009-2012)

Industry Insight Reports | Changes in Social & Digital Media (2009-2012)

RSW/AgencySearch takes a look back and a look forward to see how marketers and agencies are using and perceive social and digital media – it’s use and value.  Marketers also ...
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Industry Insight Reports | 2012 RSW/AgencySearch New Year Outlook Report

Industry Insight Reports | 2012 RSW/AgencySearch New Year Outlook Report

The 2012 RSW/AgencySearch New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The ...
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Industry Insight Reports | 2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business

Industry Insight Reports | 2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business

The 2011 New Business Report:  Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across ...
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Industry Insight Reports | 2011 Marketers & Social Media Monitoring Survey

Industry Insight Reports | 2011 Marketers & Social Media Monitoring Survey

Marketers & Social Media Monitoring Survey: Overview Few would deny that Social Media is the most talked--‐about marketing opportunity in recent history, yet its value remains debated amongst marketers. Does ...
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Industry Insight Reports | 2011 A Marketer's Look Ahead At Agencies

Industry Insight Reports | 2011 A Marketer’s Look Ahead At Agencies

The 2011 New Business Report:  A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011.  This study was ...
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Industry Insight Reports | 2011 RSW Agency-Client New Year Outlook Report

Industry Insight Reports | 2011 RSW Agency-Client New Year Outlook Report

The 2011 RSW/AgencySeach New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The ...
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Industry Insight Reports | First Meeting & Closing Effectiveness Survey

Industry Insight Reports | First Meeting & Closing Effectiveness Survey

The purpose of this study is two-fold: 1) It is intended to help Agencies understand how Marketers (Clients) perceive the value of what they are bringing to the table during ...
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