The 2011 RSW/AgencySeach New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2011 – for things such as marketing spend levels, staff support, media usage, fee structures, and new business activities.
Our hope is that the following key findings and implications from this study can be of value to you as you formulate your plans for the start of this coming year and as you move throughout 2011.
The Agency sample came from a database of marketing service companies ranging in size from under $5M in capitalized billings to over $50M.
The disciplines of each Agency varied from full service advertising to marketing consultancy as shown in the breakdown below.