The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. This study was commissioned by RSW/AgencySearch.
The sample came from a database of 20,000+ Marketing decision makers. Companies represented were of all sizes and types. They included: AT&T, Abbott, Volkswagon, Yamaha, Baxter, Citi, Basco, Progressive, Moen, Auntie Anne’s, Meineke, Baptist, and Premera, among others.
Among the key findings includes: 67% of Marketers do not (on the whole) think digital firms can survive as “digital only” – believing they need to deliver more full service offerings if they are going to maintain relevance.