In this episode of Under the Agency Hood, Mark Sneider sits down with Doug Lunne and Chris Wilguess of Lunne to unpack how a 21-year-old shop stays sharp for clients in the finance and health sectors.

Doug Lunne & Chris Wilguess (Lunne)

Lunne is a strategic marketing agency that partners with national healthcare and financial services brands that need more than execution—they need trust, rigor, and long-term alignment. Built to operate in highly regulated, complex categories, Lunne understands the scrutiny, compliance demands, and stakes involved in marketing health and financial products.

The agency focuses on building durable customer relationships by combining strategic insight with disciplined problem-solving. Lunne works closely with internal teams to design marketing programs that drive intended actions while supporting long-term engagement and brand credibility.

Positioning itself as an “Agency of Relationships,” Lunne approaches Agency of Record partnerships as ongoing, trust-based collaborations rather than transactional engagements—making it a strong fit for brands seeking a committed, strategic partner rather than a short-term vendor.

What We Discussed:

Why tune in:

  • Learn how Lunne consistently delivers “good, fast, and cost-effective” work for highly regulated categories by baking processes, review checkpoints, and dedicated roles into their workflow-so campaigns move from brief to launch without endless legal churn.
  • See how agency + in-house partnerships can scale workload and protect brand and compliance while keeping creative quality high.
  • Get practical guidance on using Al safely: governance, client conversations, and prompt best practices that speed work without exposing proprietary data.
  • Hear client-friendly ways to engage an agency project-by-project so you can test performance risk-free and scale when results prove out.

If you need marketing that ramps quickly, respects legal constraints, and builds durable customer relationships, this interview will give you concrete ideas to act on.

Thanks for a great interview, Doug and Chris!