Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Dan Karp, AVP & CMO at Baldwin Wallace University.
Baldwin Wallace University
Baldwin Wallace University (BW) is a private liberal arts university located in Berea, Ohio, just 20 minutes from downtown Cleveland. Established in 1845, BW offers a vibrant educational experience to over 3,000 students, providing a diverse range of more than 65 undergraduate and graduate degree programs. Known for its commitment to academic excellence and community engagement, Baldwin Wallace fosters a collaborative learning environment where students are encouraged to pursue their passions and develop leadership skills. The university prides itself on offering a comprehensive blend of academic rigor, hands-on experiences, and a supportive campus culture that prepares students for successful careers and meaningful lives.
What We Discussed:
In today’s interview with Dan Karp, we discussed a wide variety of issues:
- What kind of university Baldwin Wallace is and what Dan does for them
- How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies
- The importance of adapting to market changes and competition
- The role of alumni in supporting the institution
- Strategies for maintaining alumni engagement and donations
- Dan’s experiences with outside agencies for marketing support
- His prediction on the future of educational institutions in a shrinking market
- The importance of evolving degree programs to meet market demands
- Advice for Marketer’s looking to bring in outside agencies
- Dan’s advice for agencies looking to win business from Marketers
Thanks Dan, for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
