Posts filed under: Report

The 2018 RSW/AgencySearch New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each...
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This is the 5th annual Agency-Marketer Business Report. This report presents comparable data that is available across all four previous surveys, providing insight on trends in key areas over the years. Over 5,000 Agency executives nationwide had the opportunity to...
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The purpose of this study is two-fold: 1) It is intended to help Agencies understand how Marketers (Clients) perceive the value of what they are bringing to the table during first meetings and help them understand how effective/not effective they...
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The 2011 RSW/AgencySeach New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to...
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The 2011 New Business Report:  A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011.  This study was commissioned by RSW/AgencySearch. The sample came from a database of...
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Marketers & Social Media Monitoring Survey: Overview Few would deny that Social Media is the most talked–‐about marketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What...
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The 2011 New Business Report:  Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across the United States during September, 2011.  This study was commissioned...
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The 2012 RSW/AgencySearch New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to...
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RSW/AgencySearch takes a look back and a look forward to see how marketers and agencies are using and perceive social and digital media – it’s use and value.  Marketers also chime in on how they feel agencies are performing in...
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The 2012 RSW/AgencySearch Report: Client and Agency Perspective on Topics Related to Agency Relationships was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/AgencySearch....
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