Motorola – Needing a B2B Agency that Understands Channel Marketing

While Motorola spends a lot of money to market its brands, they brought RSW/AgencySearch for a very specific need they had:  improve the marketing/sales materials used by their sales teams. Situation/Background The…

Middle Atlantic Products – Looking for a Full Service B2B Agency

  This is a case study about Middle Atlantic Products, a B2B manufacturer, and their desire to take their business to an entirely new level. Situation/Background Middle Atlantic Products…

Mercy Health – Needing a Healthcare Agency to Help with Consolidation

Mercy Health acquired another hospital system and needed to bring the two organizations together.  They needed an agency that not only had experience in healthcare, but also experience bringing together…

Mariano’s – A Grocery Retailer Looking for a Full Service Agency

This is a case study about a parent company trying to find a new agency for its high-end grocery chain, Mariano's, and it general market brand Pick 'n Save. Situation/Background Roundy’s was…

Legrand – A B2B Firm Looking for a Consumer Agency

Legrand was primarily a B2B firm but saw an opportunity to move into the direct-to-consumer space.  They needed an affordable agency that could help them accomplish this. Situation/Background Legrand…

Jack in the Box – A Special Digital Need for a Special Brand

Jack in the Box spends a lot of money in the traditional and digital space, but felt like their digital agency wasn't doing a great job of bringing the digital space to life for their customers. Situation/Background Jack…

GoToMeeting – Need a Right-Sized Media Agency

GoToMeeting needed a media agency that could give them the attention they felt like they deserved. Situation/Background Citrix On-Line, the global parent company of GoToMeeting, was looking for…

Duck Tape – Looking for a Digital Agency

This is a story about Duck Tape and their effort to dial up their digital marketing initiatives.  They liked their long-term agency, but they needed something more. Situation/Background Shurtech,…

Chandon – A Spirits Brand Looking to Consolidate Agencies

Chandon, a wine and spirits manufacturer was looking to make their lives simpler by consolidating their large roster of agencies down to only one or two. Situation/Background Chandon was looking…

Cayman Islands – Looking for PR and Creative Agency

Cayman Islands had grown in popularity over the years, but they felt like they could do a better job of getting press for their islands and do a better job of communicating and showcasing the islands'…