Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Rebecca Morris-Hoeft, who spent nearly 10 years as Chief Brand Officer at Sunrise Banks. Becca is now CEO & Founder of the Morris Hoeft Group.

Sunrise Banks

Sunrise Banks offer financially inclusive products that aim to better the lives of their clients in the Twin Cities Metro and beyond. They don’t see themselves as bankers – they see themselves as a social engine for good. The Sunrise family has been serving the urban core of Minneapolis and St. Paul since 1986, founded by current CEO David Reiling and his father, William. David Reiling is a social entrepreneur and innovator on the cutting edge of fintech and financial wellness. He strives to forge meaningful partnerships that drive sustainable economic growth. The bank, driven by David’s vision, focuses on positive community engagement and partners with like-minded companies to extend its mission nationally and around the world.

What We Discussed:

In today’s interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:

  • What kind of organization Sunrise Banks is and what Becca does for them
  • Social Responsibility and what it means to be a “Social Engine for Good”
  • Role of Chief Brand Officer at Sunrise Banks
  • Building a community and social impact at Sunrise Banks
  • Front-facing positioning and marketing strategies employed at Sunrise Banks
  • Social impact initiatives at Sunrise Banks
  • Response to George Floyd’s murder and community engagement
  • Future of the banking industry – digital transformation and relationship building
  • Role of AI and ChatGPT in marketing and banking
  • Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
  • Becca’s advice to agencies looking to win business from marketer’s like herself
  • And, advice for marketers considering bringing a new agency onboard

Thanks Becca for a great interview!

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