Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Amitai Sasson, VP of eCommerce at OverstockArt.com.
OverstockArt.com
OverstockArt.com is the largest online retailer of handmade oil paintings in the United States. Specializing in hand-painted reproductions of famous works by renowned artists such as Van Gogh, Monet, Renoir, Klimt, and more, they offer a wide selection to enhance any space. Whether you’re a home decorator, office manager, or the owner of a high-end hotel or restaurant, overstockArt.com will have the perfect wall decor for your needs.
What We Discussed:
In today’s interview with Amitai Sasson, we discussed a wide variety of issues:
- Overview of overstockArt.com and its founding story
- Amitai’s role as VP of eCommerce
- Unique selling proposition of selling hand-painted reproductions of famous artwork
- Inventory management strategies for eCommerce
- Use of the Theory of Constraints in inventory management
- Development and spin-off of Communicator Base, a supply chain software
- Challenges in partnerships with large retailers post-pandemic
- Importance of controlling product visibility in retail partnerships
- Adaptation to trends in the home decor market
- Marketing strategies, including SEO and direct email campaigns
- Amitai’s athletic background and the connection to business leadership
- Advice for marketers on bringing new agencies onboard
- Advice for agencies looking to win business from marketers
Thanks Amitai for a great interview!
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