Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Amanda Kantor, Marketing Manager at Saucy Brew Works, in Cleveland, Ohio.

Saucy Brew Works

Founded in 2015, Saucy Brew Works is more than just a brewery; it is a lifestyle brand dedicated to crafting exceptional experiences. With a strong passion for both beer and coffee, Saucy Brew Works believes in the power of connection—whether it’s enjoying a morning coffee as the sun rises or sharing a crisp beer with friends at sunset.

Saucy Brew Works pours passion into every step of their process, from selecting the finest ingredients to employing cutting-edge techniques. This dedication results in a collection of exquisite and unique craft beers. The team at Saucy Brew Works is committed to offering the best of brewing excellence to their customers and is constantly exploring new avenues to maintain freshness and authenticity.

Their mission is clear: to cultivate a sense of belonging.

What We Discussed:

In today’s interview with Amanda Kantor, we discussed a wide variety of issues:

  • What kind of business Saucy Brew Works is and what Amanda does for them.
  • The company’s expansion and entry into the coffee business.
  • Raising money  via crowdfunding to help with expanding into the brewing and coffee markets.
  • How the company differentiates itself from the competition.
  • How Saucy Brew Works attracts and retains customers.
  • How Amanda uses technology and the potential of using AI for recipe creation.
  • How Amanda and her team of 3 handles all aspects of their brand and marketing
  • Their use of agencies.
  • How and why Saucy Brew Works positions itself as a food and beverage destination with a wide range of offerings to cater to different preferences.
  • Amanda’s advice for marketers looking to bring a new agency on board.

Thanks Amanda for a great interview!

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