A More Objective Approach to Finding a Better Marketing Agency

At the start of the year, our AI team at RSW developed a model to help objectively define the character, profile, and strength of the agencies being considered by a marketer.

Our team used hundreds of agency inputs to create what we call the AI-Brand Compass Model.

At the start of every search, marketers select from one of four distinct archetypes, along with the qualities tied to those archetypes, to paint a more complete picture of what the right-fit firm looks like.

Having a more objective review of fit helps better ensure that the relationship you establish will carry forward for a good long time.

Originally designed to help marketing agencies better refine their positioning, the model has also found its way into RSW’s agency search process—allowing the team to layer a very objective review of marketing agencies under consideration on top of its expert analysis of each agency’s talent, experience, and scope of services.

Experience matters, and we take a deep dive into it when evaluating an agency.

Technical expertise matters.

Breadth of services matters.

All these things (and more) matter when finding a better marketing agency.

You want the agency you select to do all of these things and be all of these things for you.

But a lot of what makes for a truly sustainable agency-client marraige is a solid relationship.

And the best way to do that is to dive deeper and more objectively to see if what you’re marrying is exactly what you were looking for.

The AI-Brand Compass Model helps us help marketers achieve that end.