Thanks for viewing our agency scorecard for mid-size media agencies. Below you’ll see scorecards for Media Matters, NSA Media, and Pixability. RSW/US has been supporting marketing agencies’ new business efforts with our outsourced agency new business/lead generation program and reviewing agency websites since 2005. To learn more, click here.
Easy to navigate?
Generally speaking, the site is easy to navigate. Nothing confusing or cumbersome about the site.
Shows value of what agency can do?
Gets to the point?
Defines what agency does and how unique?
Instills confidence in agency?
Tells a cohesive story across site?
For the most part, the story hangs together across the site.
Easy to navigate?
Shows value of what agency can do?
The agency does a nice job of highlighting results – both hard metrics and testimonials. Only suggestion is to call them out more prominently within the case study. They kind of get buried within the text.
Gets to the point?
NSA’s site does a nice job getting to the point on almost every page. Only concern (noted below) is there isn’t a lot of consistency in the message that is communicated throughout the site.
Defines what agency does and how unique?
Instills confidence in agency?
Generally speaking, the site does a nice job of instilling confidence that NSA can deliver for their clients. The site is thorough and detailed in its description of what they do, and it presents case studies and results for those case studies (plus testimonials), validating their work. Just adding a few more references to “innovative ideas” will help give prospects further confidence that they can be taken to a different and better place with NSA.
Tells a cohesive story across site?
As noted above, there isn’t a whole lot of consistency in the messaging throughout the site. Weaving more of an “innovative ideas” theme throughout the site will help create more consistency.
Easy to navigate?
Shows value of what agency can do?
Pixability does a very nice job showcasing results in its case studies. Only suggestion is to call the results out up top of the case study in addition to baking it into a “The Result” section of the case study.
Gets to the point?
Generally speaking, the site does a nice job clearly articulating its intended purpose on each page. Issue is, the story is jumbled and needs better organization to help make it more coherent and cohesive.
Defines what agency does and how unique?
Instills confidence in agency?
If the website can tell a more organized story and the RTBs can be made more obvious, the legitimacy of the claims of “Better Powering” might be more convincing. Not that the site isn’t convincing, it’s just that without this organization and payout, it’s possible prospects might get turned off or lose interest because they feel like they’re seeing more of the same.
Tells a cohesive story across site?
Again, the site lacks consistency and needs to better organize how it’s presenting information.
Mid-Size PR Firms