Thanks for viewing our agency scorecard for large digital agencies. Below you’ll see scorecards for 360i, WebFX, and iCrossing. RSW/US has been supporting marketing agencies’ new business efforts with our outsourced agency new business/lead generation program and reviewing agency websites since 2005. To learn more, click here.
Easy to navigate?
Shows value of what agency can do?
Gets to the point?
Aside from the need to weave their story throughout the site and not just put it on the top of the home page, and the need to make their case study stories easier to read, everything 360i presents is fairly clear.
Defines what agency does and how unique?
I think their positioning is solid and well-differentiated. I’ve seen other brands talk about being an agency for marketers willing to step out and take risks but have not seen an agency talk about it as aggressively as 360i, nor with the reasons-to-believe how they assist fearless marketers (e.g., by keeping them ahead of the sea change in the market, by staying on top of trends, changes, etc.).
Instills confidence in agency?
Tells a cohesive story across site?
As noted above, weaving more of the “fearless” and telling prospects in places beyond the top of the home page how they help “brands tap into shifts in culture, behavior, technology, data, and business to gain a competitive advantage” would help further cement their story and the uniqueness of their positioning.
Easy to navigate?
Shows value of what agency can do?
This is probably the most results-centric site we’ve ever seen. Around every corner there is a result called out, a testimonial offered, or some other success metric presented.
Gets to the point?
Defines what agency does and how unique?
Instills confidence in agency?
While the WebFX site is not shy about touting its results, there are so many that, as a prospect, I begin to wonder how legit each and every one of these really are.
Tells a cohesive story across site?
Without a doubt, this site tells a very consistent story: one about performance and results. Everywhere you turn on the site, the message is the same.
Easy to navigate?
Shows value of what agency can do?
Gets to the point?
Defines what agency does and how unique?
Instills confidence in agency?
Tells a cohesive story across site?
With the exception of the mention of “Hearst”, the story is fairly consistent across the site.
Many of their case studies’ “titles” talk about transforming user experience and resulting performance. The blog posts also do the same.
Mid-Size Media Agencies