Display – A Marketer’s New "TV"

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Display advertising has historically been the whipping child of digital marketing.  With declining click-thru rates, marketers have found it easier to criticize its performance than praise its value. Marketers…

The Payoff Is No Easy Effort

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I have a brother-in-law (God bless him) that is "Mr. Pot of Gold at the End of the Rainbow". Always the short-cut and always looking for the next best way to make it big (without having to work too hard…

Don’t Break the Bank

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Let me start by saying that...yes, this is a little bit of self-promoting in that marketers don't have to break the bank, but I really believe that what we have here can add value to the Marketer's world....ok,…

Finding the Must Have Agency – Part II

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Last week we talked about what to look for in an Agency if you are running the search process yourself.  The "must have" Agency is not an easy thing to find, so you need to make sure you're asking all…

Our First Post: 10/13/10

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October 13, 2010.  Our first RSW/AgencySearch post.  Still all rings true today! In our latest study, agencies note all the reasons why they think more Marketers are moving away from using search consultants…