A Better Looking ’24

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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful…

You’re Killing Your Business and Your Agencies

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Let's hope that what we're hearing more of is true, so the season can be one of happiness and not one of more concern...that you marketers are seeing signs of life and planning for a more "normal" 2024…

Optimism or Pessimism?

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The 2008 recession was a challenge for many agencies and their clients. The 2020 pandemic was an even bigger challenge for many agencies and their clients. But what we're dealing with today is different. It…

It’s Not Just An AI Thing

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AI seems to be all the rage among agencies and marketers. We've seen some agencies start to apply the technology to their efforts to generate content for their clients, gather research intel to help them…

Agency Search Decisions by Committee Can Have Its Challenges

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Everybody has some kind of agenda.  Some more blatantly obvious than others, right? You've got the CFO and/or Procurement who are out to save a buck. You've got the internal marketing/agency team…

Mid-Spend Marketers: If you don’t STOP IT…here’s how to START IT!

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In our last post we strongly encouraged mid-spend marketers to stop trying to run marketing agency searches on their own. As we suggested last week... Managing an agency search on your own is a little…

Mid-Spend Marketers: STOP IT ALREADY!

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I have been assisting mid-spend marketers in their quest to find new and better marketing agencies since 2010. Too often I'm stepping into a situation where the mid-spend marketers had tried to manage…

Agency Search: Who are you Foolin’?

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Some people like to make sure they search all the options before they make a purchase.  While it's certainly the thorough way to manage a purchase, I'm not sure it's terribly efficient. At some point…

Agency Search: Don’t Hire a Dog to do Your Own Barking

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Was with a prospective agency client the other day on the lead generation side of our business and he made the comment "don't hire a dog and then do your own barking" - in his world meaning, don't hire…

Reasons to Look for a New Firm

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Marketers typically come to RSW/AgencySearch for one of a few reasons: They feel like their current marketing agency isn't keeping them ahead of the curve.  The marketer wants to move forward, but…