Not for Just the Full-Service Anymore

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In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months...but not for the things you would typically think marketers are looking for. Historically,…

Agency Doer versus Thinker – Can You Have Both?

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In an article recently posted in Adweek, Home Builder Taylor Morrison's CMO Stephanie McCarty makes the the claim that "the agency model is broken" which is a bold assertion depending on where you stand. There…

The AI Elephant in the Room

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Critical Mass' VP of Technology, Ricky Bacon recently published an article on the Drum titled: "Let's Address the AI Elephant in the Room.  You'd Never Hire Someone this Mid". And I think Ricky is…

A Different Look for the Mid-Spend Marketer

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Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I'm guessing you probably need to be very careful…

Why Agencies Matter

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The move to in-house creative teams. The takeover by AI. The question of digital agencies' relevance. Marketers cutting back on agency spending. Agencies have had it tough over the past few…

The Great Agency Reset

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I recently read an article in Ad Age about how the "Great Resignation" that occurred during the pandemic is now giving way to the "Great Reset". During…

CMOs Are Facing an Existential Crisis

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Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help at no-cost to you! Recently read the article below about Marketer's existential…

AI AI Oh No

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AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe AI will eventually replace their role partially or entirely…

What Marketers Want. What They Get.

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This is a story about a recent final pitch presentation I oversaw for marketers at a big healthcare system. But before I get there...some backstory context. I have a presentation I give to all our…

Marketers: Help Us Learn!

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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful…