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A More Objective Approach to Finding a Better Agency

Too Much Subjectivity Most marketers and most agency search consultants treat the process of finding a better agency, as more of a subjective review. Very little, if any objectivity goes into the process. Other…
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Cobbler’s Children Syndrome

A Question About Your Agency How certain are you that your agency thinks outside the box when working to solve the business challenges you have? How unique is your agency and are they really best equipped…
WPCU Victory

Wright-Patt Credit Union Victory!

We were given the great opportunity of running the agency search for Wright-Patt Credit Union, one of the top credit unions in the nation. WPCU was looking for a new full-service agency that that could…
Groundhog Day - Don't Drive Angry
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Break the Groundhog Day Cycle: Finding a Better Agency Partner

Just like Bill Murray's character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re…
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Independent Agencies – Flavor of Choice

By now, I'm sure you've all heard about Omnicom's acquisition of IPG, making it the largest agency network in the world. For most of the marketers we've worked with since our start in 2005, helping…