WPCU Victory

Wright-Patt Credit Union Victory!

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We were given the great opportunity of running the agency search for Wright-Patt Credit Union, one of the top credit unions in the nation. WPCU was looking for a new full-service agency that that could…
Groundhog Day - Don't Drive Angry

Break the Groundhog Day Cycle: Finding a Better Agency Partner

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Just like Bill Murray's character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re…

Independent Agencies – Flavor of Choice

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By now, I'm sure you've all heard about Omnicom's acquisition of IPG, making it the largest agency network in the world. For most of the marketers we've worked with since our start in 2005, helping…

Give Them a Good Look

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I recently read an article in AdAge titled "Small Agencies Win Big Accounts" and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch,…

Is Your Agency Embracing AI?

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In an AdAge article this past week, titled "How AI is changing the way agencies work", it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It's…

Marketer: Running a Search? Got Agencies? Need Objective Perspective?

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More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I'm guessing running an effective search…

Agency Confidence & Marketer Satisfaction: Worlds Apart

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In a recent survey release on MarketingProfs, it has become painfully clear that what agencies think they are really good at isn't viewed quite as kindly by their marketer counterparts. 76% of agencies…

In-Housing is A Thing. Just not THE Thing.

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In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity…

Marketers: Go The No Cost Way. You Can’t Save Your Way to Prosperity.

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In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency…

Not So New Year

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We will soon be releasing what we're calling the "Not So New Year Outlook Survey" for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that…