Agency Search Firm FAQ

Frequently Asked Questions

Are you bringing quality agencies into searches?
Every marketing client we’ve helped has been extremely pleased with the outcome because we only identify best-in-class agencies for our searches.

How does RSW/AgencySearch find agencies?
We have a database of over 10,000 agencies of all types and sizes across the US.  We are reaching out to these and other firms every day…so we have a good handle on where the talent is and how to best match it up with your needs.

What categories has RSW/AgencySearch worked in?
Consumer packaged goods, franchise, retail banks & credit unions, technology, wine/spirits, communications, healthcare, building/real estate, QSR, consumer durables, B2B, sports/entertainment, automotive, energy products, among others.

Can the Marketer look for firms too?
Yes. If an agency comes to you, and you’re interested in speaking with them, we ask that you send them to us so we can contact them.  Or if you have a list of agencies upfront you’d like us to review or contact, we can certainly do that too.

Are there any requirements of the Marketer?
Yes, three small ones.  We ask that we are provider/reviewer of agencies for the search. If you discontinue the search after we’ve started our efforts, there will be a small fee for cancellation ($5K).  And when you make your final selection, we ask that you share the agreement with us so we can have some visibility of what the agency’s being paid.

Who manages the search?
Our President, Mark Sneider manages all searches.  He started the company in 2005 so he’s been managing agency-marketer relationships for a long time.  He also brings both 10 years of CPG marketing and 10 years of marketing service expertise to the table.

If we work with RSW/AgencySearch on a “no charge to the marketer” basis, how does RSW/AgencySearch make its money?
We make our money by charging a small commission of the winning agency. It’s usually a relatively small amount in the grand scheme of budgets so it never has any impact on the marketer’s cost of doing business with the agency.

Do agencies ever not want to participate because of the commission?
We have never had an agency not want to participate. Agencies find our process fair and some say “refreshing” because of our transparency and approach.

Can we pay you to manage the search, versus having the agencies pay?
Yes.  The fee a marketer pays would be commensurate with the complexity of the search.  But that said, the ultimate fee would be significantly lower than other search consultants.

How long does it take to complete a search?
Typically about 2 months from start of relationship with RSW/AgencySearch to your selecting a new firm.

What’s the next step in the process?
If there’s interest, please contact us and we can schedule a call to discuss your current situation.

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