We’d like to introduce “Under the Agency Hood,” an interview series designed for senior-level marketers looking to learn from leading agencies and their approaches to strategy, partnership, and growth.

In each episode, Mark Sneider (Founder & President, RSW/US and RSW/AgencySearch) sits down with agency leaders to dig into the thinking behind their biggest decisions and how they deliver real value to marketers like you. We hope these conversations spark new ideas and help marketers and agencies learn from each other across industries.

Topics we cover include:

• Building better, more collaborative marketer-agency relationships
• Why marketers look to make agency changes (and how agencies respond)
• Retention: what keeps clients engaged year after year
• How agencies are leveraging AI in response to brand needs
• Pricing s working
• Trends in agency specialization and market shifts
• What sets top agencies apart (and how that benefits marketers)
• And much more