Searching for An Agency That Gives Them the Dessert First

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"WIFM" - what's in it for me? Nobody has the time to have to work in order to figure out your story - and nobody wants to hear about you and why you're so great. What they want is the dessert first,…

Keeping It Super Fresh is Never Easy

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Some agencies start out strong and then lose steam as the relationship matures. Great agencies treat each day as if it's the first day of the relationship and keep things super fresh. Keeping it super…

Latest UPS Campaign: Lest We Not Forget the Benefit

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UPS' latest campaign ("We Love Logistics") seems to have forgotten the #1 rule of marketing: consumers buy benefits, they don't buy features - and they definitely don't buy reasons-to-believe. "We Love…

Agency & Marketer Social Media: Not So Social…and Oh So Passive

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Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According…

It’s All a Matter of Perspective

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In our most recent National study, marketers indicate that they are starting to see signs of life in the economy and in their companies. 31% of market executives surveyed expect headcounts to increase…

Display – A Marketer’s New "TV"

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Display advertising has historically been the whipping child of digital marketing.  With declining click-thru rates, marketers have found it easier to criticize its performance than praise its value. Marketers…

The Payoff Is No Easy Effort

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I have a brother-in-law (God bless him) that is "Mr. Pot of Gold at the End of the Rainbow". Always the short-cut and always looking for the next best way to make it big (without having to work too hard…

Our First Post: 10/13/10

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October 13, 2010.  Our first RSW/AgencySearch post.  Still all rings true today! In our latest study, agencies note all the reasons why they think more Marketers are moving away from using search consultants…