Why Agencies Matter

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The move to in-house creative teams. The takeover by AI. The question of digital agencies' relevance. Marketers cutting back on agency spending. Agencies have had it tough over the past few…

The Great Agency Reset

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I recently read an article in Ad Age about how the "Great Resignation" that occurred during the pandemic is now giving way to the "Great Reset". During…

CMOs Are Facing an Existential Crisis

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Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help at no-cost to you! Recently read the article below about Marketer's existential…

AI AI Oh No

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AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe AI will eventually replace their role partially or entirely…

What Marketers Want. What They Get.

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This is a story about a recent final pitch presentation I oversaw for marketers at a big healthcare system. But before I get there...some backstory context. I have a presentation I give to all our…

Marketers: Help Us Learn!

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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful…

A Better Looking ’24

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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful…

Optimism or Pessimism?

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The 2008 recession was a challenge for many agencies and their clients. The 2020 pandemic was an even bigger challenge for many agencies and their clients. But what we're dealing with today is different. It…

It’s Not Just An AI Thing

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AI seems to be all the rage among agencies and marketers. We've seen some agencies start to apply the technology to their efforts to generate content for their clients, gather research intel to help them…

Agency Search Decisions by Committee Can Have Its Challenges

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Everybody has some kind of agenda.  Some more blatantly obvious than others, right? You've got the CFO and/or Procurement who are out to save a buck. You've got the internal marketing/agency team…