Is Your Agency Embracing AI?

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In an AdAge article this past week, titled "How AI is changing the way agencies work", it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It's…

Marketer: Running a Search? Got Agencies? Need Objective Perspective?

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More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I'm guessing running an effective search…

In-Housing is A Thing. Just not THE Thing.

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In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity…

Marketers: Go The No Cost Way. You Can’t Save Your Way to Prosperity.

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In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency…

Not So New Year

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We will soon be releasing what we're calling the "Not So New Year Outlook Survey" for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that…

Not for Just the Full-Service Anymore

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In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months...but not for the things you would typically think marketers are looking for. Historically,…

Agency Doer versus Thinker – Can You Have Both?

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In an article recently posted in Adweek, Home Builder Taylor Morrison's CMO Stephanie McCarty makes the the claim that "the agency model is broken" which is a bold assertion depending on where you stand. There…

The AI Elephant in the Room

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Critical Mass' VP of Technology, Ricky Bacon recently published an article on the Drum titled: "Let's Address the AI Elephant in the Room.  You'd Never Hire Someone this Mid". And I think Ricky is…

A Different Look for the Mid-Spend Marketer

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Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I'm guessing you probably need to be very careful…

Self-Determination Theory and Your Agency Relationship

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For those of you who don't know... Self-determination refers to a person's ability to make choices and manage their own life. Being self-determined means that you feel in greater control, as opposed to…